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Helping firms grow Professional services, wealth management & FinTech

Research

We help firms to use market insight and client/introducer feedback to improve leads, referrals and client development.

Insight programmes can also support TCF and a firm’s conduct risk culture, engage the next generation, give valuable insight into digital investment decisions, improve the client experience, raise your profile, improve employee retention and increase the value of your business.

Relationship/referral Marketing

B2B and private client firms need a "friction-free" experience that will drive and convert leads and referrals.

This requires firms to get a number of key things right: 

  • Clarity on target markets
  • A distinct well-articulated value proposition
  • Targeted network building
  • Robust omni-channel go-to-market marketing and sales enablement programmes
  • A digital footprint that facilitates easy due diligence and strong organic search

Our services in summary

If you are not a brand, you are a commodity and will not stand out in a sea of indistinguishable peers.

Mireille Guiliano, former President and CEO of Clicquot, Inc. (LVMH) and author of “French Women Don’t Get Fat.”

How client insight supports referrals

  1. Clients and introducers feel like valued insiders
  2. Prompts recognition of your full service range
  3. Opens up wider conversations
  4. Prompts referral conversations
  5. Gives clients a story to tell
  6. Keeps firms top of mind and tip of tongue

Working with front office\fee earners

Insight programmes:

  • help client-facing staff demonstrate their firm’s commitment to clients;
  • make opening up wider conversations and raising the often tricky subject of referrals easier;
  • allows them to share best practice internally; and
  • enthuses everyone at every stage of the client lifecycle.

Client insight, communications and conduct risk

Ensuring that clients understand risk profiling, adviser charging, the nature of the service they receive in return for an ongoing fee, their right to cancel their service, whether their adviser is independent or restricted and so on is crucial to an effective conduct risk culture.

Insight and support for M&A

Reassure clients their business is in safe hands.

Give them the encouragement and the tools to be active advocates of any new firm, particularly if there have been changes to their personal contact.